another definition in the dictionary:
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Objectives-specific, measurable outcomes or results that an organisation plans to achieve in a given period.
Price_Wars
a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.
see also:
Price_Discrimin
a pricing strategy, generally illegal, in which a seller charges different prices to marketing inter ...
another definition in the dictionary:
Closing_Techniq-methods employed by a salesperson when asking for an order and aimed at obtaining a favourable response from a buyer.
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Multiple_Packag
the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one conta ...
another definition in the dictionary:
Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.
Brand_Monopoly
a circumstance in which a particular brand dominates a market. ...
another definition in the dictionary:
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
Advertising_Res
research done to test the effectiveness of advertising, this may include the pre-testing and post-ev ...
another definition in the dictionary:
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Price_Space-the price difference between items in a product line, having the right amount of price space is often critical as too little space may confuse buyers and too much space may leave gaps which can be exploited by competitors. See Product Line.
Satisficing
a planning philosophy implying a firm's intention to continue to carry on its present operations in ...
another definition in the dictionary:
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
