Marketing Dictionary

another definition in the dictionary:

FAMI-abbrev. Fellow of the Australian Marketing Institute.

Source_Attracti-in personal selling, the likeability or personableness of the salesperson.

Pricing_Strateg

the element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met.



see also:

Advertorial_Adv
advertising in which the sponsoring organisation declares its position on a matter of public interes ...

another definition in the dictionary:

Poster-an outdoor advertising medium, a billboard.

Competitive_Nic-a segment in a market in which a company can compete effectively.

Press_Conferenc
a meeting to which media personnel are invited by a government body, organisation or company seeking ...

another definition in the dictionary:

Competitive_Nic-a segment in a market in which a company can compete effectively.

Problem_Childre-see Question Marks.

Standardised_Ma
a strategy employed by a multinational company in attempting to use one marketing mix to sell its pr ...

another definition in the dictionary:

Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.

Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.

Homogeneous_Sho
shopping goods perceived by consumers to be essentially the same in quality and attributes, price is ...

another definition in the dictionary:

Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.

Objections-any form of sales resistance offered by a buyer to a salesperson.

Accelerator_Pri
the notion that an increase or reduction in consumer demand will affect several layers of demand in ...

another definition in the dictionary:

Heterogeneous_S-shopping goods perceived by consumers as markedly different in quality and attributes, price is consequently less important. See Homogeneous Shopping Goods, Shopping Goods.

Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.


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