another definition in the dictionary:
Channel-see Marketing Channels.
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Primary_Data
information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
see also:
Brand_Power
the force a particular brand has to dominate its category through the magnitude of its recognition. ...
another definition in the dictionary:
Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.
Per_Diem_Expens
the payment of travel and accommodation expenses to a salesperson at a fixed daily rate. ...
another definition in the dictionary:
Capital_Items-long-lived business assets (buildings, plant and equipment, etc) of a firm.
Institutional_M-a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.
Customer_Relati
a division of an organisation with responsibility for ensuring that customers are satisfied with the ...
another definition in the dictionary:
Sampling_Plan-a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many individuals within the group are to be chosen, and on what basis that choice is to be made.
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Demarketing
marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resour ...
another definition in the dictionary:
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.
Reorder_Level
see Economic Order Quantity. ...
another definition in the dictionary:
Distribution_Ce-a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers, unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage.
Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.
