another definition in the dictionary:
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Primary_Packagi
a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
see also:
Sale_Advertisin
advertising, common in retailing, which announces the sale of products at temporarily or permanently ...
another definition in the dictionary:
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
Channel_Captain-a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.
In_Store_Media
in-house media, usually radio or TV networks, inside department or variety stores to encourage foot ...
another definition in the dictionary:
Boredom_Avoidan-a term used to describe an approach to new product introduction or product differentiation, that is, a new variety of a product may be introduced merely to give consumers more choice, useful when the cost of introducing a new product is low.
Product_Concept-see Product Orientation.
Adversarial_Sho
a consumer whose shopping behaviour is characterised by a determination to get good value at a low p ...
another definition in the dictionary:
Selective_Bindi-the customising of magazines and similar print media for specific groups of subscribers and advertisers, in selective binding programs, same issue of a magazine can be tailored for different audiences.
Growth_Stage_of-the second stage (after the introductory stage) in the life cycle of a successful product, sales revenues increase steadily as the product finds market acceptance, prices generally remain high despite increasing competitive threats and profit margins are at peak level.
Copy_Strategy_S
a document prepared by advertising agency executives as a guide for their creative staff in the prep ...
another definition in the dictionary:
Mental_States_A-see Formula Approach.
Geocentrism-the view that the whole world is one single market.
Prospecting_Pla
a systematic approach to finding new customers involving the setting aside of time after allowing fo ...
another definition in the dictionary:
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
