another definition in the dictionary:
Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.
SRO_Technique-see Standing Room Only.
Private_Brand
a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.
see also:
Mock_Purchase
a tactic in which a person poses as a customer, usually to obtain information about a competitor's p ...
another definition in the dictionary:
Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.
Market_Challeng-a company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower, Market Leader, Market Nicher.
Data_Analysis
the processing of marketing research findings to summarise a situation, discover relationships betwe ...
another definition in the dictionary:
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
Balance_of_Trad-a given period.
Learning_Proces
the way in which an individual's behaviour changes as a result of previous experiences, the process ...
another definition in the dictionary:
Decision_Flow_D-see Decision Tree.
Employee_Public-the part of a company's public consisting of its employees. See Publics.
Marketing_Audit
the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing stru ...
another definition in the dictionary:
Captive_Product-a product made specifically to be used with another, such as a refill with a ball-point pen, a blade with a razor, a battery with a torch, etc.
Australian_Coun-the central body of the trade union movement in Australia, formed in the 1920s to represent the interests of trade unions nationally, its major concerns are industrial relations and wage payments to union members.
Limited_Line_De
a department store which carries a narrower range of merchandise than a full-line department store, ...
another definition in the dictionary:
Family_Brand-a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods, also referred to as a Blanket Brand. See Corporate Branding, Individual Brand, Corporate Branding, Single Brand Name.
Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
