another definition in the dictionary:
Line_Retrenchme-see Product Line Retrenchment.
Face_to_Face_Se-selling situations in which salesperson and buyer meet together (rather than use telephone or mail, for instance) to conduct their business.
Private_Carrier
any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier
see also:
Sale_Advertisin
advertising, common in retailing, which announces the sale of products at temporarily or permanently ...
another definition in the dictionary:
Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Bottom_Up_Appro
a participative approach to planning in which there is involvement at all levels, plans are develope ...
another definition in the dictionary:
Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Mock_Purchase
a tactic in which a person poses as a customer, usually to obtain information about a competitor's p ...
another definition in the dictionary:
CPA-abbrev. Critical Path Analysis.
FAS_Pricing-see Free-alongside-Ship Pricing.
Geographic_Vari
area or regional differences used to segment a market. ...
another definition in the dictionary:
ESP-see Envelopes and Stubby Pencil.
Marketing_Depar
a division within a company with responsibility for the planning and co-ordination of all marketing ...
another definition in the dictionary:
Australian_Dire-an association, established in 1967, to represent the interests of direct mail marketers, a diverse group, consisting of individual and corporate members including direct marketing agencies, mailing houses, telemarketing bureaus, list brokers, charities, fund raisers and mail order merchandisers, it attempts to formulate and control appropriate standards of practice in direct marketing.
Diseconomies_of-see Economies of Scale.
