another definition in the dictionary:
People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Private_Treaty
a market agreement arranged by a buyer and seller in private negotiation.
see also:
Marketing_Expen
a marketing control measure used to determine whether the cost of the marketing activities engaged i ...
another definition in the dictionary:
Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.
Advertising_Eff-the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising, Sales Effect of Advertising.
Question_Method
handling a buyer's by making the prospect answer his or her own objection. If, for example, the buye ...
another definition in the dictionary:
Corporate_Strat-see Strategic Planning.
Boredom_Avoidan-a term used to describe an approach to new product introduction or product differentiation, that is, a new variety of a product may be introduced merely to give consumers more choice, useful when the cost of introducing a new product is low.
GNP
abbrev. Gross National Product ...
another definition in the dictionary:
Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.
Sponsorship-see Corporate Sponsorship.
Canned_Approach
see Stimulus-Response Approach. ...
another definition in the dictionary:
Marketing_Inter-independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, and financial institutions. Also referred to as Middlemen. See Marketing Channels.
Fashion-a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.
Brand_Equity
a term used in reference to the value of a well-known brand, brand equity can greatly affect the buy ...
another definition in the dictionary:
Developmental_M-marketing acitivity intended to increase demand for a product that appears to meet an evident market need.
Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.
