another definition in the dictionary:
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.
Proactive_Marke
marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
see also:
Retail_Buyer
an individual employed by a retailer primarily to buy merchandise for resale through the store. ...
another definition in the dictionary:
Corporate_Strat-see Strategic Planning.
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
Introductory_St
the first stage in the life cycle of a successful product, the product wins acceptance relatively sl ...
another definition in the dictionary:
ACTU-abbrev. Australian Council of Trade Unions.
Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.
Retailer_Cooper
a wholesaling operation established by a group of retailers to give themselves a buying advantage. ...
another definition in the dictionary:
Experience_Curv-see Learning Curve.
Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.
AIDA_Concept
a formula used in selling to produce a favourable response from a customer. The assumption is that t ...
another definition in the dictionary:
Introductory_Al-see Slotting Allowance.
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
Solo_Mailing
a database innovation in which a customised marketing piece is prepared to appeal to one individual' ...
another definition in the dictionary:
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
