another definition in the dictionary:
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..
Probabilistic_M
a statistical tool in which the probability that an event will occur again is estimated using historical data, for example, in sales forecasting past purchasing behaviour is used to estimate the degree of probability with which consumers will purchase the same item again.
see also:
Comparative_Inf
one of three types of influence exerted on consumers (with informational influence and normative inf ...
another definition in the dictionary:
Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.
Product_Line_Re-reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category. See Product Line, Product Mix Width.
Mummy_Dust
a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to ...
another definition in the dictionary:
Jury_of_Executi-a forecasting method based on the opinions of senior management.
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
House_Accounts
see Direct Accounts. ...
another definition in the dictionary:
Social_Marketin-the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society, a form of non-profit marketing.
Moving_Average-a forecasting method using the average volume achieved in several recent sales periods to predict the volume likely to be sold in the next period.
Rational_Buying
reasons for buying that are based on logic or judgement rather than on emotion. ...
another definition in the dictionary:
Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.
Marginal_Profit-the change in the total profit that results from the sale of an additional unit.
Custom_Marketin
marketing activity in which a company attempts to satisfy the unique needs of every customer, also c ...
another definition in the dictionary:
Non_Durable_Goo-see Consumer Non-Durables
Purchase_Labora-See Accelerated Test Marketing.
