another definition in the dictionary:
Opportunity_Ana-see Marketing Opportunity Analysis.
Service_Managem-the equivalent of a product management system for service organisations.
Probability_Sam
a sample in which each individual within a total population has a known chance of being chosen.
see also:
People_Based_Se
services in which people, rather than equipment or machinery, play the major role in delivery, for e ...
another definition in the dictionary:
Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Door_to_Door_Se
direct selling in which a salesperson calls on prospective buyers at their homes without appointment ...
another definition in the dictionary:
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Depth_Selling-see Problem-Solving Approach.
Competitive_Env
that part of the company's external environment which consists of other firms vying for patronage of ...
another definition in the dictionary:
Delivered_Prici-a pricing method in which the final price to the buyer is adjusted to include transportation costs, the seller takes responsibility for arranging delivery but adds the cost to the quoted price. Four widely used methods of delivered pricing are single-zone pricing, multiple-zone pricing, base-point pricing and freight-absorption pricing. See Base-Point Pricing, Freight-Absorption Pricing, Multiple-Zone Pricing, Single-Zone Pricing.
Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
Reactive_Market
marketing activities forced upon an organisation by competitive action, defensive strategies. See Pr ...
another definition in the dictionary:
Audience-the intended receivers of an advertiser's message.
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Group_Prospecti
finding new customers by displaying and demonstrating merchandise at functions, clubs, home parties, ...
another definition in the dictionary:
Marketing_Resea-the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.
Perfect_Competi-see Pure Competition.
