another definition in the dictionary:
Brand_Licensing-the leasing of the use of a brand to another company.
Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
Problem_Childre
see Question Marks.
see also:
Differential_Ad
the element or factor in a firm's product or strategy which makes it superior to that of a competito ...
another definition in the dictionary:
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Controlled_Allo-see Planned Economy, Command System.
Sales_Branch
a manufacturer's office established simply to facilitate sales, no manufacturing is done at this loc ...
another definition in the dictionary:
Financial_Resou-the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation.
Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.
Prototype_Testi
the trialling of a sample of a newly developed product on selection of customers from the target mar ...
another definition in the dictionary:
Selective_Disto-the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something. See Selective Exposure, Selective Retention.
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
Segmentation_Ba
geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be ...
another definition in the dictionary:
Product_Strateg-the element of a firm's decision-making concerned with developing the most appropriate products for its target market.
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Customer_Traini
training in the proper and efficient use of equipment given by a vendor to its customer's employees, ...
another definition in the dictionary:
Closing-urchase from a buyer, getting an order.
Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.
