another definition in the dictionary:
Motivation-that which provides the inner drive for a person to act.
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
Problem_Situati
a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.
see also:
Backward_Invent
an product strategy in international marketing in which a company produces a less complex version of ...
another definition in the dictionary:
Channel_Mix-the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.
Brand_Licensing
the leasing of the use of a brand to another company. ...
another definition in the dictionary:
Price_Elastic_S-segments of the market which are more responsive to price changes than other segments of the market. See Price Elasticity.
Raw_Materials-a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.
Fake_Interview
a job interview held when a company advertises a non-existent position in its firm hoping to attract ...
another definition in the dictionary:
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Qangos-acronym for Quasi-autonomous Non-government Agencies.
Bidding
a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's pr ...
another definition in the dictionary:
Sales_Represent-a salesperson, an individual employed to sell goods on behalf of a producer or some other member of a marketing channel by contacting prospective customers and developing in them an interest in the company's products.
Mental_States_A-see Formula Approach.
Exploratory_Res
desk research undertaken before primary research is commenced in a marketing research study, includi ...
another definition in the dictionary:
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.
