another definition in the dictionary:
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.
Process_Materia
a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.
see also:
Administered_Ch
see Administered Vertical Marketing System. ...
another definition in the dictionary:
Formula_Approac-an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next, also called the Mental States Approach. See AIDA Concept.
Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
NAM_Teams
see National Account Marketing ...
another definition in the dictionary:
Employee_Public-the part of a company's public consisting of its employees. See Publics.
Merchandise_All-of their products.
Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...
another definition in the dictionary:
Extensive_Probl-buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers, also called Extensive Decision Making. See Limited Problem Solving, Routine Problem Solving.
Closing_Signals-see Buying Signals.
RDC
abbrev. Regional Distribution Centre. ...
another definition in the dictionary:
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Megamarketing
a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity ...
another definition in the dictionary:
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.
