another definition in the dictionary:
Sampling_Plan-a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many individuals within the group are to be chosen, and on what basis that choice is to be made.
Return_on_Inves-a measure of a firm's profitability in which profits are expressed as a percentage of investment.
Product
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.
see also:
Employee_Poachi
the act of enticing key employees from one competing firm to another. ...
another definition in the dictionary:
Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Advertising_Pla
the steps or stages taken in planning an advertising campaign, the steps include identifying the tar ...
another definition in the dictionary:
Product_Failure-a product that does not meet management expectations in the marketplace.
DPI-abbrev. Disposable Personal Income.
Audimeter
an electronic device to record which particular television channel is tuned to by a household, marke ...
another definition in the dictionary:
Protectionism-Trade policies of governments aimed at protecting domestic industries by limiting the volume of imports.
Brand_Harvestin-decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it, brand harvesting (which often precedes total elimination of the brand) is usually undertaken to free up cash with which to pursue new market opportunities.
Promotional_Ada
a strategy in which the same product is sold in different geographic locations but with a unique pro ...
another definition in the dictionary:
Distortion-see Selective Distortion.
Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.
Brand_Image
the feelings, moods, emotions and connotations evoked by a brand. ...
another definition in the dictionary:
Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.
Buyer_Involveme-a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. See High-Involvement Products, Low-Involvement Products.
