another definition in the dictionary:
Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
Product_Adverti
advertising in which a company promotes a particular good or service.
see also:
Product_Organis
the deployment of a firm's sales force or the organisation of its marketing activities so that a sep ...
another definition in the dictionary:
Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.
Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
Moving_Average
a forecasting method using the average volume achieved in several recent sales periods to predict th ...
another definition in the dictionary:
Stars-products in the portfolio characterised by high market share in a rapidly growing market. See Boston Consulting Group Product Portfolio Analysis Matrix.
Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.
Marketing
the systematic planning, implementation and control of a mix of business activities intended to brin ...
another definition in the dictionary:
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
FOB_Pricing-see Free-on-Board Pricing.
Media_Vehicle
a specific medium for the transmission of an advertiser's message. ...
another definition in the dictionary:
Differentiated_-the division of a heterogeneous market into relatively homogeneous segments so that the needs and wants of the different segments may be served more effectively, a segmented approach to marketing.
Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.
Moral_Pricing
a pricing method used where the product is socially or politically sensitive and costs are difficult ...
another definition in the dictionary:
Prospect-a potential customer. See Sales Leads, Suspect.
Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.
