another definition in the dictionary:
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
McKinsey_7_S_Fr-a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising success of the implementation of an organisation's strategic planning, according to the McKinsey experts, companies which are excellently managed have seven elements in common strategy, structure and systems (the three 'hardware' elements of success) and style, skills, staffing and shared values (the four 'software' elements of success.)
Product_Based_C
see Product Form Competitors.
see also:
Embedding
a form of subliminal advertising, the concealing of imagery in various products and advertisements t ...
another definition in the dictionary:
Market_Broadeni-a strategy in which a company looks beyond its existing product to the need or want of the consumers which buy it, thus a company which makes soap powder, knowing that what its consumers want is whiter clothes, might expand its operations to make a bleach.
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Sampling_Plan
a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many indi ...
another definition in the dictionary:
Product_Line_Re-reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category. See Product Line, Product Mix Width.
Chain_Store-a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Brand_Convictio
the strong attitude or attachment consumers have towards a particular brand. ...
another definition in the dictionary:
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.
DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book b ...
another definition in the dictionary:
Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose on ...
another definition in the dictionary:
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Competitors-firms vying for patronage of the same market. See Brand Competitors, Enterprise Competitors, Generic Competitors, Product-Form Competitors, Service-Form Competitors.
