another definition in the dictionary:
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
Product_Concept
see Product Orientation.
see also:
Individual_Prod
see Product Item. ...
another definition in the dictionary:
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Image_Different
as a source of competitive advantage, a company may differentiate itself from its competitors by ima ...
another definition in the dictionary:
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
Advertising_Tar
the entire market, or some part of it, which a firm wishes to attract with its advertisement. ...
another definition in the dictionary:
Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Attitude_Tracki
measuring the degree of satisfaction with a product through an on-going study of consumer attitudes ...
another definition in the dictionary:
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
Market_Speciali
see Market Nicher. ...
another definition in the dictionary:
Prospect-a potential customer. See Sales Leads, Suspect.
Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
