Marketing Dictionary

another definition in the dictionary:

Route_Salesforc-a sales team consisting of salespeople who call on existing customers to take orders for the company's products, the route sales force does not sell in the traditional sense, but merely inspects a retailer's shelves and restocks them as required.

Pressure_Sellin-see High Pressure Selling.

Product_Depth_(

see Product Line Length.



see also:

Closing_Skill
the ability of a salesperson to obtain the buyer's commitment to the purchase. ...

another definition in the dictionary:

Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.

Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.

Price_Packs
a type of sales promotion in which consumers are offered a reduction in the regular price of a produ ...

another definition in the dictionary:

Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.

Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.

Prospect
a potential customer. See Sales Leads, Suspect. ...

another definition in the dictionary:

Functional_Whol-agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers and receive commissions for their services, also referred to as Functional Middlemen.

Laboratory_Test-see Accelerated Test Marketing.

Sales_Kit
a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explai ...

another definition in the dictionary:

Market_Penetrat-an approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.

Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.

Multimodal_Tran
some combination of rail, sea, road, air and pipeline services for the shipment of goods. ...

another definition in the dictionary:

Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.

Agricultural_Su-a product that is manufactured from farm produce but which is a substitute for a more traditional farm commodity. For example, soy-protein steaks are a substitute for beef steaks.


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