Marketing Dictionary

another definition in the dictionary:

Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.

Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.

Product_Develop

a growth strategy in which the firm develops new products for existing markets.



see also:

Sales_Office
premises of a organisation used as a base for all or part of the sales team but not for carrying inv ...

another definition in the dictionary:

Basic_Stock-the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.

Postage_Stamp_P-see Uniform Delivered Pricing.

Package_Modific
making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package. ...

another definition in the dictionary:

Monopoly-a market situation in which there is only one seller.

Selective_Disto-the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something. See Selective Exposure, Selective Retention.

Industrial_Good
goods and services purchased by industrial buyers for use in the production of their own goods and s ...

another definition in the dictionary:

Outside_Sales_F-manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.

New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.

Compensation_Me
handling a buyer's objection by admitting the validity of the objection but pointing out some advant ...

another definition in the dictionary:

Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.

Pricing_Strateg-the element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met.

Marketing_Mix__
product, price, promotion and place (distribution) - that the firm blends to produce the desired mar ...

another definition in the dictionary:

Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.

Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.


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