another definition in the dictionary:
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
Merchandise_All-of their products.
Product_Extensi
the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.
see also:
Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...
another definition in the dictionary:
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
Awareness_Set
the brands of which a consumer is aware, normally, the awareness set will be less than the total set ...
another definition in the dictionary:
Product_Extensi-the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.
Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.
Customer_Relati
a division of an organisation with responsibility for ensuring that customers are satisfied with the ...
another definition in the dictionary:
Federation_of_A-an association of Australian commercial radio stations responsible for the control of radio advertising standards, the federation must preview and approve all radio commercials before they are broadcast.
Problem_Childre-see Question Marks.
Contractual_Ver
a form of vertical marketing system in which independent firms at different levels of distribution a ...
another definition in the dictionary:
Physical_Distri-the storage, handling and movement of goods within an organisation and their shipment to customers.
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Closing_Signals
see Buying Signals. ...
another definition in the dictionary:
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
