another definition in the dictionary:
Scrambled_Merch-see Scrambled Assortment.
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Product_Failure
a product that does not meet management expectations in the marketplace.
see also:
Product_Line_Pr
reducing the depth of a product line by deleting less profitable offerings in a particular product c ...
another definition in the dictionary:
Personal_Sellin-a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
Daily_Sales_Pla-a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be visited, the objectives of each call, and the anticipated outcomes.
Contests
a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by ...
another definition in the dictionary:
Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
Service_Perisha
see Perishability. ...
another definition in the dictionary:
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
Drip_Advertisin-limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expenditure.
Product_Concept
see Product Orientation. ...
another definition in the dictionary:
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
Process_Materia-a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.
Desk_to_Desk_Di
a form of business-to-business selling in which firms purchase and use computer databases to locate ...
another definition in the dictionary:
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
Image_Persisten-the idea that images may persist long after an organisation has changed, for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.
