another definition in the dictionary:
Front_of_Counte-the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display pack.
Screening-an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.
Product_Form_Co
firms offering slightly different variants of the same basic product.
see also:
Prototype
rly version of a new product made or built specifically for trialling and testing. ...
another definition in the dictionary:
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
Brand_Recogniti-the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but has no preference for it. See Brand Insistence, Brand Preference.
Order_Cycle_Tim
the time between placement of the order by the customer and the receipt of the merchandise. ...
another definition in the dictionary:
Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Order_Getter
a salesperson responsible for actively persuading customers to buy rather than simply collecting ord ...
another definition in the dictionary:
Feature_Modific-a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.
Basing_Point_Pr-see Base-Point Pricing.
Multiple_Market
more than one distribution channel serving either a single market or different target markets. See M ...
another definition in the dictionary:
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
Market_Expansio-a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.
In_Magazine_Rec
to test the effectiveness of advertising, individuals selected from the target market are asked to l ...
another definition in the dictionary:
Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.
Communication_P-the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
