another definition in the dictionary:
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
Product_Leverag
see Brand Leveraging.
see also:
Product_Concept
see Product Orientation. ...
another definition in the dictionary:
Sales_Itinerary-a written schedule of planned sales calls, specifying the date, location and objective of each call.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Environmental_S
the process of examining the internal and external factors which influence the firm's operations and ...
another definition in the dictionary:
Brand_Authorisa-the obtaining of distribution and display, usually of a consumer packaged good, through a retail outlet.
Deciders-those who actually make the decision in the organisational buying process, the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.
Competitive_Str
planning intended to give a company a competitive advantage over its competitors. ...
another definition in the dictionary:
Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.
Foreign_Currenc-the price of one country's currency expressed in terms of the currency of another country.
Market_Attracti
the degree to which a market offers opportunities to an organisation, taking into account the market ...
another definition in the dictionary:
Planning_Horizo-the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.
Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.
Demand_Elastici
see Elasticity of Demand. ...
another definition in the dictionary:
Product_Differe-an approach to marketing in which a company disregards market segmentation but produces goods and services that are different from others on the market.
Drip_Advertisin-limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expenditure.
