Marketing Dictionary

another definition in the dictionary:

Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.

Automatic_Respo-see Routine Response Behaviour.

Product_Liabili

the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.



see also:

Planned_Canniba
the expected loss of sales of a product in a line to a more recent product introduction, planned can ...

another definition in the dictionary:

Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.

One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.

Service_Intangi
see Intangibility. ...

another definition in the dictionary:

Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.

AMA-abbrev. American Marketing Association

MAN
acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does ...

another definition in the dictionary:

Marketing_Syner-the principle in marketing that the whole is greater than the sum of the parts, putting the marketing mix variables together in a way that achieves maximum effect.

Idea_Generation-the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.

Sales_Quota
a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used ...

another definition in the dictionary:

Demography-the study of the range of physical, social and economic characteristics that exist within a population.

Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.

State_of_Being_
see Demographics. ...

another definition in the dictionary:

Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..

Lottery-a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.


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