another definition in the dictionary:
Sales_Territory-a method of evaluating sales territory performance in which a model depicting the environmental factors that may have impacted upon it, and upon the salesperson assigned to it, is constructed, the model assists a sales supervisor to better understand the quality of the performance.
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
see also:
Media_Plan
a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles a ...
another definition in the dictionary:
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
Boston_Consulti-a Harvard-based marketing consultancy, best known for its portfolio analysis technique devised in 1970. See Boston Consulting Group Portfolio Analysis Matrix.
Multichotomous_
a closed-ended question in a marketing research questionnaire in which a respondent must choose one ...
another definition in the dictionary:
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.
Government_Mark
federal, state and local government departments and agencies which buy goods and services needed to ...
another definition in the dictionary:
Marketing_Myopi-an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.
Penetration_Pri
see Market Penetration Pricing. ...
another definition in the dictionary:
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Empathy
the ability of an individual to project his or her own personality into a situation and understand i ...
another definition in the dictionary:
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Continuum_of_Sa-the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficulty involved, the difficulty is linked to the amount of creativity required in finding new customers and persuading them to buy, and to the tangibility and complexity of the product.
