Marketing Dictionary

another definition in the dictionary:

Cultural_Divers-the range of different value systems existing in a multicultural society.

Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.

Product_Line_Le

the number of different products in a product line. See Product Line.



see also:

Merchandising_C
see Multi-Channel Marketing System. ...

another definition in the dictionary:

Group_Sales_Tra-the training of sales representatives, usually in formal sessions, as a group. See Formal Training.

Sampling-a promotional activity in which consumers are allowed to experience a good or service free of charge or at a greatly reduced cost.

Battle_of_the_B
a term used in reference to the often intense competition between manufacturers' brands, wholesalers ...

another definition in the dictionary:

Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.

Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.

Full_Line_Depar
a department store which offers many different lines of products, including clothing, sporting goods ...

another definition in the dictionary:

Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.

Small_Order_Pro-the problem of coping with sales orders which are so small that the cost of filling them offsets the profit.

Industrial_Pack
the protective wrapping and boxing of finished industrial goods for shipment. ...

another definition in the dictionary:

Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.

Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).

Free_Standing_R
a retail store, not located in a shopping complex with other retailers, having its own premises and ...

another definition in the dictionary:

Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.

Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.


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