another definition in the dictionary:
Marketing_Objec-specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Product_Line_Ma
see Category Manager.
see also:
Break_Even_Anal
a method of determining the number of units of a product that must be sold at a given price in order ...
another definition in the dictionary:
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.
Sliding_Down_th
a pricing method in which the initial price is set at the highest possible level and then gradually ...
another definition in the dictionary:
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Individual_Bran-the part of the brand name which identifies a particular product when it follows a family brand name, for example, in the brand name 'Holden Commodore', Holden is the family brand name, while Commodore is the individual brand name. See Corporate Branding, Family Brand, Product Line Brand Name, Single Brand Name.
Perishability
one of the four characteristics (with inseparability, intangibility and variability) which distingui ...
another definition in the dictionary:
Consumerism-a social movement intended to safeguard the rights of consumers.
POP-abbrev. Point of Purchase.
Field_Research
see Primary Research. ...
another definition in the dictionary:
Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.
District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.
Facilitating_Ch
an agency or organisation, such as a bank, transport company or insurance agency, which provides spe ...
another definition in the dictionary:
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
