another definition in the dictionary:
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
Product_Line_Mo
a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.
see also:
Derived_Demand_
demand for raw materials in a producer market which is based on the demand for consumer products. Se ...
another definition in the dictionary:
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
Purchase_Allowa-see Off-Invoice Allowance.
Cluster_Analysi
a multivariate statistical technique used to identify entities with similar characteristics from tho ...
another definition in the dictionary:
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
Informative_Adv-advertising intended to inform rather than to persuade or remind.
Product_Differe
a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear ...
another definition in the dictionary:
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
Extensive_Decis-see Extensive Problem Solving.
Product_Concept
see Product Orientation. ...
another definition in the dictionary:
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
Need_Satisfacti
an approach to selling based on soliciting information to uncover a buyerís need before attempting t ...
another definition in the dictionary:
Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
