another definition in the dictionary:
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
Product_Manager
an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
see also:
Assemblers
wholesaling firms specialising in the buying of small quantities of farm produce to resell to other ...
another definition in the dictionary:
Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.
Poster-an outdoor advertising medium, a billboard.
Marketing_Organ
the structure of the marketing function within the organisation, the two most commonly used approach ...
another definition in the dictionary:
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Deterministic_M
a statistical tool used in sales forecasting in which marketing variables, such as price levels, adv ...
another definition in the dictionary:
Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
CIF_Pricing
see Cost-Insurance-Freight Pricing. ...
another definition in the dictionary:
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Knockoffs
a colloquial term used in reference to new product innovations which are almost identical, look-alik ...
another definition in the dictionary:
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
