another definition in the dictionary:
Demand_Inelasti-see Inelasticity of Demand.
Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Product_Mix
the variety of distinct product lines and items manufactured or distributed by an organisation. See Product Item, Product Line.
see also:
Freight_Forward
firms specialising in the supply of transportation services, by buying large volumes of land, sea, a ...
another definition in the dictionary:
Rebate-a temporary price reduction to encourage immediate purchase.
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
Served_Market
that part of the total market which a company decides to target, also called the Target Market. ...
another definition in the dictionary:
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Functional_Risk-see Performance Risk.
Employee_Public
the part of a company's public consisting of its employees. See Publics. ...
another definition in the dictionary:
Gross_Margin-see Gross Profit.
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
Return_on_Inves
a measure of a firm's profitability in which profits are expressed as a percentage of investment. ...
another definition in the dictionary:
Long_Run_Averag-the average cost per unit of a set or group of products in the long term. Note that the long-run average cost may be somewhat lower than the short term average cost because of the effects of greater production experience. See Average Cost, Short-Run Average Cost.
Differentiated_-the division of a heterogeneous market into relatively homogeneous segments so that the needs and wants of the different segments may be served more effectively, a segmented approach to marketing.
Corporate_Umbre
a term used in reference to the use made of the corporate name and corporate image as a shield for n ...
another definition in the dictionary:
Niche-see Market Niche
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
