another definition in the dictionary:
Product_Differe-a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it, the products, differing in attributes (price, style, quality, etc), are designed to offer variety rather than to satisfy the needs and wants of different market segments. See Mass Marketing, Target Marketing.
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
Product_Modific
any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
see also:
Budget_Determin
see Advertising Budget Determination. ...
another definition in the dictionary:
Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.
ASIC-abbrev. Australian Standard Industrial Classification.
Operating_Expen
all the costs incurred by a firm in carrying out its day-to-day activities. ...
another definition in the dictionary:
Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
FACTS-abbrev. Federation of Australian Commercial Television Stations.
Product_Line
a group of products manufactured or distributed by an organisation, similar in the way they produced ...
another definition in the dictionary:
Personal_Income-the wages, salary, etc. earned by an individual.
Buyer_Intention-a method of predicting future demand for a product by asking potential buyers for their likely requirements.
Differential_Ad
the element or factor in a firm's product or strategy which makes it superior to that of a competito ...
another definition in the dictionary:
Scanning-see Environmental Scanning.
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Brand_Harvestin
decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits b ...
another definition in the dictionary:
AMA-abbrev. American Marketing Association
Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
