Marketing Dictionary

another definition in the dictionary:

Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.

Service_Mark-a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does for a tangible product.

Product_Objecti

an objection by a prospective buyer to the quality or characteristics of the goods offered by a salesperson. See Objections.



see also:

Price_Lining
pricing different products in a product line at various price points, depending on size and features ...

another definition in the dictionary:

Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.

Automatic_Merch-the selling of goods by use of vending machines.

Pre_Ticketing
the practice by a vendor of placing a tag on each product sold listing its particular style, size, c ...

another definition in the dictionary:

Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.

Regional_Shoppi-a major retail shopping complex serving a distinct geographic area of a city or state, housing at least one major full-line department store and a number of other retailers and service providers.

Account_Executi
see Account Manager. ...

another definition in the dictionary:

Last_Chance_Clo-see Standing Room Only.

Closing-urchase from a buyer, getting an order.

Price_Discrimin
a pricing strategy, generally illegal, in which a seller charges different prices to marketing inter ...

another definition in the dictionary:

Balance_of_Trad-a given period.

Follow_the_Lead-a pricing strategy adopted by firms which copy the market leader's prices.

Population_Char
variables including age, gender, income, marital status, education, nationality, race, religion, etc ...

another definition in the dictionary:

Embedding-a form of subliminal advertising, the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.

Field_Research-see Primary Research.


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