Marketing Dictionary

another definition in the dictionary:

Product_Extensi-the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.

Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.

Product_Objecti

an objection by a prospective buyer to the quality or characteristics of the goods offered by a salesperson. See Objections.



see also:

Customary_Price
the traditional price, the price that consumers expect to pay for a certain product. ...

another definition in the dictionary:

Discount_Store-see Discount House.

Marketing_Consu-independent marketing specialists hired by companies, usually on a short-term contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc. See Marketing Intermediaries.

Consultative_Se
an approach to personal selling emphasising the role of the salesperson as consultant, the salespers ...

another definition in the dictionary:

Consummatory_Ad-advertising which stresses the benefits of taking immediate action to purchase.

Retailers
members of the distribution channel who sell directly to the consumer. ...

another definition in the dictionary:

Multichotomous_-a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives. See Dichotomous Question.

Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.

Buying_Allowanc
a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. pu ...

another definition in the dictionary:

Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.

Shelf_Fee-See Slotting Allowance.

Economic_Foreca
a prediction of the likely impact on the business environment of factors such as inflation, interest ...

another definition in the dictionary:

Media_Council_o-a body which represents the interests of advertisers, advertising agencies and the media.

Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error