another definition in the dictionary:
Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
SKU-abbrev. Stock-Keeping Unit.
Product_Organis
the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
see also:
Package
the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a p ...
another definition in the dictionary:
Fashion-a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.
Channel_Levels-see Channel Length.
Soft_Sell
a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coe ...
another definition in the dictionary:
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Consumer_Non_Du
a classification of frequently purchased consumer goods, non-durables are items which are consumed i ...
another definition in the dictionary:
AIM-abbrev. Australian Institute of Management.
ADMA-abbrev. Australian Direct Marketing Association.
Correlation_Tec
a range of statistical techniques used to discover relationships between diverse elements in a marke ...
another definition in the dictionary:
Physical_Risk-concern in the buyer's mind that the product being considered for purchase will be harmful, unhealthy or cause injury.
Penetration_Pri-see Market Penetration Pricing.
Full_Line_Strat
the decision by a producer to offer a large number of product variations in a product line. See Limi ...
another definition in the dictionary:
Follow_the_Lead-decisions and actions taken by a firm which chooses to follow the market leader as an alternative to challenging it, essentially reactive, follow-the-leader strategies, also known os 'me-too' strategies, minimise the risk of retaliation which might result from an attack, direct or indirect, on the market leader's share. See Breakthrough Strategies.
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
