another definition in the dictionary:
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Product_Petrifi
a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
see also:
Designated_Mark
See Area Of Influence. ...
another definition in the dictionary:
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
Smart_Card
an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of recei ...
another definition in the dictionary:
Functional_Modi-see Feature Modification.
Mission_Stateme-see Corporate Mission Statement.
Selling_Up
a practice in selling aimed at convincing the customer to buy a higher-priced item than the one orig ...
another definition in the dictionary:
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
SBU-abbrev. Strategic Business Unit.
Sales_Tasks
the job activities carried out by salespeople, these may include direct selling tasks (making produc ...
another definition in the dictionary:
SBU-abbrev. Strategic Business Unit.
Audit-see Marketing Audit.
Single_Brand_Na
a brand name which is not accompanied by any other family or corporate brand name, for example, 'Sur ...
another definition in the dictionary:
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
Population_Char-variables including age, gender, income, marital status, education, nationality, race, religion, etc. upon which a population may be segmented.
