another definition in the dictionary:
Relative_Market-the size of a company's share of the market compared to that of competitors.
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Product_Strateg
the element of a firm's decision-making concerned with developing the most appropriate products for its target market.
see also:
Features
prominent or distinctive characteristics of a product's use, construction or design, also referred t ...
another definition in the dictionary:
Opportunity_Ana-see Marketing Opportunity Analysis.
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
Franchising
an arrangement in which a supplier grants a dealer the right to sell a product in return for some pe ...
another definition in the dictionary:
Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.
Product_Portfol-an examination of each of the products manufactured or distributed by the company to assess future marketing strategies. See Boston Consulting Group Portfolio Analysis Matrix.
Customer_Traini
training in the proper and efficient use of equipment given by a vendor to its customer's employees, ...
another definition in the dictionary:
Qualifying_the_-asking questions to discover whether a prospective buyer has a need for the product, can afford it, and has the authority to buy.
Closing_Techniq-methods employed by a salesperson when asking for an order and aimed at obtaining a favourable response from a buyer.
Run_Out_Strateg
a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sol ...
another definition in the dictionary:
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.
Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...
another definition in the dictionary:
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Buyer-the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buying Centre.
