Marketing Dictionary

another definition in the dictionary:

Needs-innate feelings of deprivation in a person. See Wants.

False_Objection-see Hidden Objection, Objections.

Product_Variant

see Product Item.



see also:

Cold_Calling
making a sales call on a client without an appointment. ...

another definition in the dictionary:

Multiple_Packag-the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one container when offering them for sale in order to increase total sales, to help introduce a new product or to win consumer acceptance.

Mail_Order_Hous-a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a Catalogue Retailer.

Australian_Stan
a system developed by the Australian Bureau of Statistics as a method for classifying business estab ...

another definition in the dictionary:

Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.

Purchasing_Offi-an individual within an organisation responsible for purchasing the goods and services it requires. See Buying Centre.

Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...

another definition in the dictionary:

Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.

Brand_Authorisa-the obtaining of distribution and display, usually of a consumer packaged good, through a retail outlet.

Specialty_Adver
an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to ...

another definition in the dictionary:

Marketing_Contr-an individual, usually with training in finance and marketing, responsible for analysing and evaluating a company's marketing expenditures.

Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.

Build_Strategy
decision-making aimed at increasing market penetration of existing products into existing markets or ...

another definition in the dictionary:

Direct_Selling-selling directly to end-users by means of a sales force. See Direct Marketing.

Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.


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