another definition in the dictionary:
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.
see Product Item.
Recognition_Tes
a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an adv ...
another definition in the dictionary:
Major_Equipment-long-lived business assets that must be depreciated over time, capital items.
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
Non_Manipulativ
methods used in selling where a salesperson, rather than trying to force an unwanted product on a cu ...
another definition in the dictionary:
Developmental_M-marketing acitivity intended to increase demand for a product that appears to meet an evident market need.
Less_Than_Carlo-a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.
Capitalist_Syst
see Free Market System. ...
another definition in the dictionary:
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.
Limited_Line_St
the decision by a producer to offer a lesser number of product variations than is possible. See Full ...
another definition in the dictionary:
Solitary_Surviv-see Sole Survivor.
Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decision ...
another definition in the dictionary:
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
Product_Variant-see Product Item.