another definition in the dictionary:
Early_Adopters-the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.
Generic_Brand-a 'no-name' brand, a product that does not carry a brand name.
Product_Warrant
see Warranty, Express Warranty, Implied Warranty.
see also:
Marketing_Resea
a document prepared by a company for an independent market researcher which provides background and ...
another definition in the dictionary:
Delivered_Prici-a pricing method in which the final price to the buyer is adjusted to include transportation costs, the seller takes responsibility for arranging delivery but adds the cost to the quoted price. Four widely used methods of delivered pricing are single-zone pricing, multiple-zone pricing, base-point pricing and freight-absorption pricing. See Base-Point Pricing, Freight-Absorption Pricing, Multiple-Zone Pricing, Single-Zone Pricing.
Pressure_Sellin-see High Pressure Selling.
Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...
another definition in the dictionary:
CPA-abbrev. Critical Path Analysis.
Sampling-a promotional activity in which consumers are allowed to experience a good or service free of charge or at a greatly reduced cost.
Price_Discrimin
a pricing strategy, generally illegal, in which a seller charges different prices to marketing inter ...
another definition in the dictionary:
Press_Release-an announcement released to the news media by a government body, organisation or firm, usually to obtain publicity or to offset some negative reaction to it or its products, also called a News Release.
Flexible_Pricin-a pricing method in which the price charged for some consumer shopping goods and specialty goods and for many industrial products is open to negotiation between buyer and seller, also known as Multiple Pricing and Variable Pricing.
Deflation
a slowing of the economy characterised by falling prices and wages, the reverse of inflation. ...
another definition in the dictionary:
Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.
Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.
Maslow_s_Theory
the theory that human needs are hierarchical in nature and that a person must satisfy lower-order ne ...
another definition in the dictionary:
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
