another definition in the dictionary:
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.
SRO_Technique
see Standing Room Only. ...
another definition in the dictionary:
Questionnaire_-an instrument used for soliciting responses in a marketing research survey, a list of questions.
Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.
Casual_Product_
broad classifications of products used to describe markets in everyday terms, eg. the pet food marke ...
another definition in the dictionary:
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
Market_Penetrat
a growth strategy in which a company concentrates its efforts on its target market in order to attra ...
another definition in the dictionary:
Macromarketing-the study of marketing decision-making from a societal perspective. See Micromarketing.
Introductory_St-the first stage in the life cycle of a successful product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.
Field_Selling
face-to-face sales calls made by company representatives on customers in their homes or places of bu ...
another definition in the dictionary:
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.
Explanatory_Var
see Experimental Variables. ...
another definition in the dictionary:
Geographic_Mark-a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.
Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.