another definition in the dictionary:
Assortment_Stra-options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Mission_Stateme-see Corporate Mission Statement.
Production_Orie
a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.
see also:
Blanket_Contrac
see Blanket Purchase Order. ...
another definition in the dictionary:
Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.
Designated_Mark-See Area Of Influence.
Category_Manage
an individual responsible for the marketing strategies of all the brands in a product line, also ref ...
another definition in the dictionary:
Franchise_Exten-see Brand Extension.
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Audiotext
a relatively new, alternative promotional medium in which an advertiser's recorded message is reache ...
another definition in the dictionary:
Intangibility-one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.
Corporate_Plann-planning at the highest level in an organisation, involving an analysis of the current situation, the setting of objectives, the formulation of strategies and tactics, implementation and evaluation. See Strategic Planning.
Ansoff_Matrix
a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development ...
another definition in the dictionary:
Competitive_Env-that part of the company's external environment which consists of other firms vying for patronage of the same market.
Census-the collection of data from all possible sources in a population.
Consumer_Durabl
a classification of consumer products consisting of goods with a long useful life, such as cars, ele ...
another definition in the dictionary:
Copy_Strategy_S-a document prepared by advertising agency executives as a guide for their creative staff in the preparation and execution of an advertisement, the copy strategy statement describes the objectives, content, support and tone of the desired advertisement.
Brand_Familiari-the awareness consumers have of a particular brand.
