another definition in the dictionary:
Line_Organisati-an organisational structure in which authority moves down in a line from the chief executive, typically, there are no specialists or advisors, the chief executive having complete authority over decision making. See Organisational Structure.
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.
Profit_Centre
a division of an organisation with responsibility for generating its own income, and with accountability for profits.
see also:
PLC
abbrev. Product Life Cycle ...
another definition in the dictionary:
Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
Active_Listenin
listening that is more than passively hearing what the customer is saying, implies the need for a sa ...
another definition in the dictionary:
Distribution_Ma-see Physical Distribution Management.
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Corporate_Plann
planning at the highest level in an organisation, involving an analysis of the current situation, th ...
another definition in the dictionary:
Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.
Rational_Buying-reasons for buying that are based on logic or judgement rather than on emotion.
Model_Bank
a variety of mathematic models used in a marketing information system to simulate real-life situatio ...
another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
Cents_Off_Deal-see Price Packs.
Consequence_Pro
verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a part ...
another definition in the dictionary:
Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.
Cooling_Off_Per-a short period of time, usually a few days, in which purchasers of a product may void a sale contract if they change their minds about purchasing the goods offered.
