another definition in the dictionary:
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
State_of_Being_-see Demographics.
Profit_Maximisa
see Current Profit Maximisation.
see also:
Price_Leadershi
a situation which occurs when one or a few companies, usually larger companies, are consistently the ...
another definition in the dictionary:
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Sales_Party-a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.
Marketing_Objec
specific, measurable aims or expected outcomes of marketing activity to be achieved in a given perio ...
another definition in the dictionary:
Demand_Elastici-see Elasticity of Demand.
Custom_Publishi-the publishing of a magazine by an organisation wishing to strengthen its bonds with its customers and to exercise greater control over the editorial environment in which its advertisements appear, a custom published magazine will usually carry outside advertisements as well in order to defray the cost of the launch and lend an air of legitimacy. Jenny Craig International, Mary Kay Cosmetics, the Benetton Group and IBM Corp. have all launched magazines.
Place_Strategy
the element of a firm's decision-making concerned with developing an efficient and effective means o ...
another definition in the dictionary:
Price_Objection-an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowances, freight charges, etc. related to the cost of a product offered by a salesperson.
Average_Total_C-a measure of cost control, calculated by dividing the total cost of the goods produced by the number of units sold.
Media_Mix
the combination of media types used to carry the advertiser's message. ...
another definition in the dictionary:
Prototype-rly version of a new product made or built specifically for trialling and testing.
Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.
Harvest_Strateg
a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the d ...
another definition in the dictionary:
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
