another definition in the dictionary:
Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.
Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.
Profitability_C
marketing effort intended to assess the level of profitability of each product in the portfolio, of each market segment, of each marketing channel, etc.
see also:
Action_Program
a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, ...
another definition in the dictionary:
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
Guarantee-a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended. See Warranty.
Statistical_Ban
a range of statistical techniques used in analysis in a marketing information system to discover the ...
another definition in the dictionary:
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.
Jury_of_Executi-a forecasting method based on the opinions of senior management.
Free_Standing_R
a retail store, not located in a shopping complex with other retailers, having its own premises and ...
another definition in the dictionary:
Planned_Canniba-the expected loss of sales of a product in a line to a more recent product introduction, planned cannibalisation might occur when a company wants its customers to switch to another of its own products rather than to a product of a competitor. See Cannibalisation.
ADMA
abbrev. Australian Direct Marketing Association. ...
another definition in the dictionary:
Advocacy_Advert-a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Area_of_Dominan
the geographic region covered by a particular television station, also referred to as the station's ...
another definition in the dictionary:
Off_Price_Retai-a retail store specialising in buying leading brand items in bulk for resale at discount prices.
Competitors-firms vying for patronage of the same market. See Brand Competitors, Enterprise Competitors, Generic Competitors, Product-Form Competitors, Service-Form Competitors.
