Marketing Dictionary

another definition in the dictionary:

Paretopsony-a market situation in which there are a few large buyers and many smaller ones.

Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.

Promotion_Mix

the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.



see also:

Services_Sellin
the selling of intangible products. ...

another definition in the dictionary:

Advertising_Cop-the content and context of a message contained in an advertisement.

Intangibles-see Services.

Stabilising_Pri
a price set for a product with the intention of keeping prices steady within an industry in order to ...

another definition in the dictionary:

FOB-abbrev. Free-on-Board.

Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.

Competitive_Bid
a process in which buyers request potential suppliers to submit quotations or tenders for a proposed ...

another definition in the dictionary:

Catalogue_Showr-see Catalogue Retailer.

Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.

Basic_Accountin
the balancing relationship between a firm's assets and the sum of its liabilities and equity. ...

another definition in the dictionary:

Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.

Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.

Call_Back_Appro
making a second or subsequent attempt to sell to a particular buyer, usually presenting the product ...

another definition in the dictionary:

Perception-the way in which an individual interprets stimuli received by the senses.

Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.


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