another definition in the dictionary:
Defensive_Adver-advertising intended to combat the effects of a competitor's promotion.
Polyopsony-a market situation in which there are no large buyers but many small ones.
Promotional_Ada
a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.
see also:
Horizontal_Chan
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or ...
another definition in the dictionary:
Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.
Legal_and_Polit-factors in government, the law and the regulatory system which affect the way an organisation operates.
Discontinuous_I
entirely new-to-the world products made to perform a function for which no product has existed previ ...
another definition in the dictionary:
Starch_Readersh-a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that time a lecturer at the Harvard Business School, interviewers ask selected readers of magazines to recall particular advertisements.
Open_Ended_Ques-a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.
Chlorofluorocar
chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, ...
another definition in the dictionary:
Distribution_Ch-see Marketing Channels.
Image_Oriented_
an advertising plan or tactic intended to maintain a brand's position over time (rather than to chan ...
another definition in the dictionary:
Compensation-remuneration for work done on behalf of another.
Selective_Disto-the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something. See Selective Exposure, Selective Retention.
