another definition in the dictionary:
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.
Promotional_All
a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.
see also:
Expectancy_Valu
a model used in the study of consumer decision processes to evaluate alternative brands. In this mod ...
another definition in the dictionary:
DMA-See Designated Marketing Area.
Soft_Sell-a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coerced. See Hard Sell.
Contract_Law
the body of law relating to contracts. ...
another definition in the dictionary:
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
Social_Class-the level of society to which an individual belongs, Australians, generally, perceive themselves as being members of either the upper-middle class, middle class or working class.
Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...
another definition in the dictionary:
Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
Economic_Enviro-factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the buying decisions of consumers and organisations.
Inventory_Manag
activities involved in maintaining the appropriate level of stock in a warehouse. ...
another definition in the dictionary:
Rebate-a temporary price reduction to encourage immediate purchase.
Selective_Deman-demand for a specific brand within a particular product class.
Sales_Leads
telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson ...
another definition in the dictionary:
Audit-see Marketing Audit.
Situation_Analy-the process of gathering information on the internal and external environments to assess the firm's current strengths, weaknesses, opportunities and threats and to guide its goals and objectives. See SWOT Analysis.
