another definition in the dictionary:
Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.
Intangibility-one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.
Promotional_Bud
the sum allocated in a particular accounting period for expenditure on promotion.
see also:
Industrial_Mark
the marketing of goods and services to business organisations for use in the manufacture of their pr ...
another definition in the dictionary:
Shelf_Fee-See Slotting Allowance.
Catalogue_Showr-see Catalogue Retailer.
Dependent_Varia
the variables in a research experiment which are affected by manipulation of the explanatory or expe ...
another definition in the dictionary:
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
Inventory_Carry
see Holding Costs. ...
another definition in the dictionary:
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Market_Speciali-see Market Nicher.
Environmental_F
attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forc ...
another definition in the dictionary:
Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Customer_Driven
a system of distribution designed with customer requirements rather than a company's convenience in ...
another definition in the dictionary:
Buying_Power-the resources, especially financial, that customers have at a given time.
FOC-abbrev. Front-of-Counter.
