another definition in the dictionary:
Entry_Barrier-see Market Entry Barrier.
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
Promotional_Cam
a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
see also:
Boston_Consulti
a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic busin ...
another definition in the dictionary:
Marketing_Perfo-see Marketing Audit.
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
Advertising_Wea
see Consumer Wearout. ...
another definition in the dictionary:
Liquidity-current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Screening_Inter
an early stage in the sales hiring process when supervisors meet with applicants to arouse further i ...
another definition in the dictionary:
CIF-abbrev. Cost, Insurance and Freight.
Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.
Multiple_Nichin
a strategy adopted by a company operating simultaneously in more than one market niche. See Market N ...
another definition in the dictionary:
Geographical_Pr-a pricing method in which customers bear the freight costs from the producer's location to their own, examples of geographical pricing include FOB pricing, base-point pricing and zone pricing. See FOB Pricing, Base-Point Pricing, Zone Pricing.
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Marketing_Resea
a formal, planned approach to the collection, analysis, interpretation and reporting of information ...
another definition in the dictionary:
Single_Line_Sto-a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardware, cosmetics.
In_Home_Shoppin-see Home Shopping.
