Marketing Dictionary

another definition in the dictionary:

Sales_Training-formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.

Multilevel_Mark-a form of direct selling in which distributors of a product attempt to locate and sell to end-users and to others who will become distributors.

Promotional_Sto

merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, also referred to as Seasonal Stock.



see also:

Federation_of_A
an association of Australian commercial radio stations responsible for the control of radio advertis ...

another definition in the dictionary:

Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.

Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.

Growth_Stage_of
the second stage (after the introductory stage) in the life cycle of a successful product, sales rev ...

another definition in the dictionary:

Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.

Advertising_All-a discount given to a retailer by a supplier whose brand or product is featured in the store's newspaper, television or radio advertising or in catalogs, flyers or similar promotional pieces. See Allowances, Discounts.

Administered_Ve
a co-ordinated system of distribution channel organisation in which the flow of products from produc ...

another definition in the dictionary:

Multilevel_Mark-a form of direct selling in which distributors of a product attempt to locate and sell to end-users and to others who will become distributors.

Marketing_Datab-data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.

Audiotext
a relatively new, alternative promotional medium in which an advertiser's recorded message is reache ...

another definition in the dictionary:

New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.

Push_Strategy-promotion to members of the marketing channel (mainly by means of personal selling) rather than promotion to end-users (mainly by means of advertising, sales promotion and publicity) to facilitate the flow of a good or service from producer to final consumer. See Pull Strategy, Push-Pull Strategy.

Market_Opportun
the matching of an identified market opportunity to an organisation's objectives and resources. ...

another definition in the dictionary:

Small_Order_Pro-the problem of coping with sales orders which are so small that the cost of filling them offsets the profit.

Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.


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