another definition in the dictionary:
Convenience_Goo-a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement, the category includes staples, impulse goods and emergency goods. See Consumer Product, Emergency Goods, Impulse Goods, Staples.
Promotional_Ada-a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.
Prototype
rly version of a new product made or built specifically for trialling and testing.
see also:
Market_Factor
any external variable affecting the level of a company's sales. ...
another definition in the dictionary:
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.
Customer_Value_
an organisation's rating of the value it provides to its customers relative to that provided by its ...
another definition in the dictionary:
Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.
Buying_Situatio-see Buy Classes.
Recycling
the collection and processing of used materials for reuse. ...
another definition in the dictionary:
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Company_Mission-see Corporate Mission.
Inside_Order_Ta
a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by te ...
another definition in the dictionary:
European_Econom-a group of European nations acting as a trading block, limiting trade barriers among members and applying common tariffs to products from non-members.
Price_Elastic_S-segments of the market which are more responsive to price changes than other segments of the market. See Price Elasticity.
Sales_Wave_Expe
a technique used to test consumer reaction to new products prior to full-scale commercialisation, ne ...
another definition in the dictionary:
Decision_Suppor-any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.
Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.
