another definition in the dictionary:
Brand_Establish-the building-up of a brand in the introductory stage of the product's life cycle, brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it. See Introductory Stage of the Product Life Cycle.
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
Proxemic_Commun
a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.
see also:
Corporate_Strat
see Strategic Planning. ...
another definition in the dictionary:
Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.
Break_Even_Anal-a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.
Marketing_Chann
the path or route taken by goods and services as they move from producer to final consumer, in addit ...
another definition in the dictionary:
Profitability_C-marketing effort intended to assess the level of profitability of each product in the portfolio, of each market segment, of each marketing channel, etc.
Organisational_-the individual responsible for the firm's purchasing. See Buying Centre.
Corporate_Umbre
a term used in reference to the use made of the corporate name and corporate image as a shield for n ...
another definition in the dictionary:
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Response_Elasti
a measure of the degree to which individuals or groups respond to a marketing program. ...
another definition in the dictionary:
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.
Last_Chance_Clo-see Standing Room Only.
Performance_App
an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a ...
another definition in the dictionary:
Product_Differe-an approach to marketing in which a company disregards market segmentation but produces goods and services that are different from others on the market.
Counsellor_Appr-see Adviser Close.
